Ottawa, Ontario — To round out this fiscal year’s Export Market Development Strategy, Equine Canada’s Breeds & Industry Division is inviting breeders, breed associations and businesses to participate in a mission to the United Arab Emirates, March 21-31, 2006. There is an option to attend in person or simply by sending promotional material to be handout out.
Delegates will exhibit from the Equine Canada booth at the Dubai International Horse Fair where they will meet with local and international buyers and Canadian Consulate staff. This unique event in the Middle East is complimented by a multinational trade fair and the Dubai International Arabian Horse Championship. The mission also includes attendance at a show jumping competition at the Dubai Polo and Equestrian Club and a 100 km endurance race at the Boudthib Endurance Village, in Abu Dhabi. To top it off, delegates will spend a day at the races for the eleventh running of the US$6M Dubai World Cup, the richest thoroughbred race in the world, where the Canadian Consulate in Dubai plans to host an information booth.
In 2005, Equine Canada was one of 130 exhibitors from 16 countries that welcomed more than 6000 visitors to the Dubai International Horse Fair. This market has great potential and it is in need of horses, services and supplies of all kinds which Canada can offer. In the last decade, the UAE Equestrian & Racing Federation has built strong infrastructure to support equestrian in general, particularly in the sports of Arabian and thoroughbred racing, endurance, show jumping and polo.
The coordinated generic export promotional activities of the past few years under the banner “Equine Canada, Exporting Canadian-bred Horses to the World” has raised Canada’s profile and created new interest from buyers around the globe who recognize the “buying Canadian-bred advantages” of excellent quality, bloodlines, expertise, customer service, environmentally responsible production and innovation
Three possible forms of involvement
1. Breed Associations can send delegate representatives for $3,850 per person and includes:
Equine Canada Coordinator onsite
Return economy flight from your city’s airport to the destination
8 nights accommodation
Daily ground transportation to Dubai Horse Fair, Boudthib Endurance Race, Dubai Show Jumping Competition, US$6M Dubai World Cup, and miscellaneous sight-seeing
Portion of space within dynamically decorated Equine Canada booth to display promotional material and use of TV/VCR/DVD for promotional footage
2. Breed Associations NOT sending delegates can send promotional material to be distributed from the Equine Canada booth for $320 (shipping to show not included).
3. Companies (attending in person or sending promotional material only) can participate for $470 each (Airfare, accommodation and shipping of material are NOT included) and includes:
Portion of space within dynamically decorated Equine Canada booth to display promotional material and use of TV/VCR/DVD for promotional footage
*Breed associations, individuals and companies must be members of Equine Canada to participate.
About the Breeds & Industry Division of Equine Canada
The Breeds & Industry Division of Equine Canada is the national “coalition” of equine breed associations and industry members. The membership shares resources and expertise with unity of purpose to increase the long-term profitability of Canada’s equine sector.
Get involved! For more information, contact Susan Stewart, Breeds & Industry Division Coordinator, Tel: (613) 826-1155, Fax: (613) 826-1479, [email protected].
Equine Canada is a member-based association that represents, promotes and services Canada’s equine community and industry. Its core areas of activity involve sport, equine health and welfare, education and safety, governance and marketing, representation and communication. Equine Canada is recognized by Sport Canada, Agriculture and Agri-Food Canada, the International Equestrian Federation (FEI), the Canadian Olympic Committee and Canadian Coaching Association of Canada as the national organization representing equestrian sport and equine interests in Canada. For more information about Equine Canada, please visit www.equinecanada.ca.
You must be logged in to post a comment.