European Partners Unite in Final Countdown to Alltech FEI World Equestrian Games 2010™
November 24, 2009
[Dublin, IRELAND] – Animal Health and Nutrition Partners of the Alltech FEI World Equestrian Games 2010™ from all across Europe convened in Austria today for a special partner meeting hosted by the title sponsor of the Games, Alltech. More than 19 representatives from 14 partner companies met in Vienna to celebrate the final run-up to the momentous equestrian event taking place in Kentucky in September and October of 2010.
“With less than 304 days to the Alltech FEI World Equestrian Games, the countdown has truly begun and the momentum is building. We are delighted with our European Feed Partners’ leadership and action in each of their own countries,” said Catherine Keogh, Alltech’s global marketing director.
During the course of the meeting, which involved sharing the latest ideas, exchanging stories and looking at innovative and exciting ways of promoting the Games, Professor of Marketing at University College Dublin’s Michael Smurfit Graduate School, Damien P. McLoughlin,discussed equine sports sponsorship with attendees.
John Nicholson, executive director of the Kentucky Horse Park, and Dr. Pearse Lyons, president of Alltech, also updated the partners on final preparations for the Games.
The purpose of the Alltech Animal Health and Nutrition Partnership Program is to identify key players who can serve as multipliers of the message of the Alltech FEI World Equestrian Games. This strategic partnership with Alltech includes collaborative sales, marketing, and advertising activities as well as hospitality opportunities in the build-up to the Alltech FEI World Equestrian Games, the most prestigious and celebrated equestrian competition in the world.
The Alltech FEI World Equestrian Games, to be held in Lexington, KY, USA from September 25 – October 10, 2010, are the world championships of the eight disciplines recognized by the Fédération Equestre Internationale (FEI). Held outside of Europe for the first time, the 16-day competition involving 600 riding competitors and 700 horses from more than 60 countries is expected to be attended by as many as 600,000 spectators and viewed on television by an international audience exceeding 460 million people.
Article provided by Susanna Elliott
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